USE THE RIGHT LEVERS FOR PROFITABILITY
In several industries, identifying the exact cost of products and services -and consequently calculating their respective profitability - is a complex exercise.
- You can easily import multiple sources of information - accounting details for costs and revenues, operating records, commercial records, level of network activity, level of client interactions and activity, level of consumption per value chain activity, sales cycle, etc... - and allocate these multiple sources of information on your commercial mix : product and service, segment, channel
- Thanks to indicators and dashboards, you can easily identify product categories and client categories where corrective action is required
- You can perform analyses of price sensitivity, doing so segment by segment, product by product, channel by channel, or sales cycle by sales cycle, and you can simulate the impact on sales or on general profitability.
B-CEPHAL higlights trends & profitability patterns that remains hidden with standard manual approach.